Privacy Policy
Effective January 1, 2025
MarkMaker, LLC (“we,” “us,” “our”) works hard to build and maintain a relationship of trust with you. This Privacy Policy (the “Privacy Policy”) describes how we collect, use, and disclose information, including Personal Information, in connection with your use of our website(s), mobile website(s), and mobile application(s) (collectively, “Sites”) and any transactions, interactions, or other engagements you might have with us both online and offline (collectively, “Services”).
Please carefully read this Privacy Policy before using our Sites and/or Services. If you do not agree with this Privacy Policy, you must refrain from using our Sites and/or Services. By accessing or using our Sites and/or Services you agree to our use of your information consistent with this Privacy Policy.
Information We Collect
Personal Information
We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:
- Personal identifiers and contact information such as name, mailing address (including zip code), email address, phone number, social security number, MarkMaker username and password, social media username, profile picture, and other information you add to your profile;
- Commercial information such as payment card or bank account information, digital wallet such as wallet addresses across linked blockchains or other name service registrations, products or services purchased or considered, and other purchasing or consumer histories or tendencies;
- Audio, electronic, visual, thermal, olfactory, or similar information such as call recordings, chat transcripts, and email correspondence;
- Internet & network information such as browsing/search history, IP address, data collected by cookies and similar technologies, device specifications such as device IDs, specifications, and operating system; and
The types of Personal Information we collect about you may vary based on how you use our Sites and/or Services and your relationship with us.
Business Information
We may also collect information about businesses and their representatives that engage with us such as EIN, TIN, address, phone number, email address, and bank account information (collectively, “Business Information”). This information is generally not considered Personal Information because it relates to a business. If such Business Information relates to a business contact person, we will treat it as Personal Information.
Usage Data and Site Activity
We automatically collect information in connection with the actions you take on our Sites (“Usage Data”). For example, each time you use our Sites, we automatically collect the type of web browser you use, the type of device you use, your device ID, your operating system and version, your IP address, your internet service provider, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. If the data we automatically collect is capable of being associated with you, directly or indirectly, we treat it as Personal Information. If this information is not capable of being individually associated with you, we treat it as Usage Data.
Communication Recordings
We may record calls and retain the content of written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.
How We Collect Information
Voluntary Disclosure From You
We may ask you to provide us with Personal Information when you communicate with us (online or offline), when you create an account with us and purchase Services from us, and at other times. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some or all of the features of our Sites or Services or we may not be able to fulfill your requested interaction.
Third-Party Data Sources
We may collect Personal Information from third-party data sources such as such as marketing and sales agencies or partners, analytics firms, government agencies, and other customers or consumers.
Cookies and Automated Tools
We use cookies (a small text file placed on your computer to identify your computer and browser) and other automated tools such as pixels to track your interaction with our Sites and to improve the experience of our Sites and Services, such as saving your preferences from visit to visit to present you with a customized version of the Sites. Many web browsers are initially set up to accept cookies. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of our Sites may not work if you delete or disable cookies.
We use the following types of cookies:
- Strictly Necessary: These cookies are essential to operate the Sites and provide you with services you have requested.
- Functional: These cookies enable certain features or non-essential functionality on our Sites. For example, we might use these cookies to recognize you and remember your preferences or settings when you return to our Sites so we can provide you with a more personalized experience.
- Advertising Cookies: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and advertise products or services that might interest you as further indicated below.
- Analytics Cookies: These cookies help us and third parties understand how our Sites are working and who is visiting our Sites.
We employ software technology that enables us to track certain aspects of a user's visit to our Sites. This technology helps us better manage content on our Sites by informing us what content is effective, how consumers engage with our Sites, and how consumers arrive at and/or depart from our Sites. The software typically uses two methods to track user activity: (1) “tracking pixels” and (2) “clear gifs.” Tracking pixels are pieces of executable code that are embedded in a web page that track usage activity including which pages are viewed, when they are viewed, and how long the pages are viewed. Clear gifs are tiny graphics with unique identifiers which are embedded in web pages and email messages that track whether a user views a web page or email message. User activity information may be associated with additional information about a user's session and Personal Information, if provided by the user.
If you arrive at our Sites by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you searched that led you to our Sites, may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached our Sites to determine what information the operator collects and how it uses such information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.
Information from Advertisements
If you arrive at our Sites via an advertisement (e.g., banner ad), we may collect information regarding the advertisement with which you interacted and your interactions (e.g., item clicked, date and time).
Social Media Widgets
Our Sites may include social media features, such as the X widget. This feature may collect information about your IP address and the pages you visit on our Sites as well as other Personal Information. A cookie may be set to ensure that these features properly function. Your interactions with these features are governed by the privacy policies of the companies that provide them.
Third Parties that Collect Information on Our Sites
Certain third parties collect Personal Information and/or Usage Data from users of our Sites using automatic collection tools such as cookies and tracking pixels. The collection, use, and disclosure of Personal Information and/or Usage Data by these third parties is governed by their privacy policies.
How We Use and Share Information
Generally
We may use Personal Information for business purposes, such as to:
- Fulfilling customer requests and support: to provide goods or services, keep customers informed about the status of their services, respond to questions and address customer concerns, and provide announcements and other information;
- Communication: to communicate with you about the Service, including by sending you announcements, updates, security alerts, support and administrative messages, and events or contests in which you participate;
- Marketing and market research: to send communications, surveys, and offers for our or third parties' products and services, including offers based on consumers' interests, personal and business characteristics, and location, perform analytics for market and consumer research, trend analysis, financial analysis, and anonymization of personal information;
- Website use and analytics: to provide you with access to and use of our Sites and Services, analyze consumers' use of our websites, including the use of third-party web analytics services, which may utilize automated technologies to collect data;
- Product research: to conduct research and analysis for maintaining, protecting, and developing services, increase and maintain the safety of our products and services, and prevent misuse;
- Business operations: to evaluate, develop, and improve business operations, products and services offered, perform business administration and other normal business activities;
- Fraud prevention: to protect, investigate and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity; and
- Compliance: to comply with applicable legal requirements, industry standards, contractual obligations, our policies, and take actions that we deem necessary to preserve and enforce our rights and the rights of others.
We may also use Personal Information as described to you at the point of collection, with your consent, or as otherwise required or permitted by applicable laws.
Service Providers
We may provide your Personal Information to other businesses (“Service Providers”) to provide services to us or on our behalf. Categories of service providers we use include:
- Fulfillment and account servicing vendors, which help us provide products, services, and information to you and service your account;
- Payment processors, which help us to accept and process the payments for our products/services;
- Marketing and communications vendors, which help us market our products/services to you and other outreach campaigns;
- Research and development vendors, which help us develop and improve our products and services;
- Data and business analytics vendors, which help us collect, analyze, and improve the accuracy of our data (including Personal Information);
- IT and network administration vendors, which provide services such as data storage and management, website hosting, and data security;
- Professional service firms, which provide accounting, legal and other professional services; and
- General service providers, which help us with day-to-day business operations such as office support services, courier services, facilities management, and document destruction.
Third-Party Sharing/Selling
We do not share (for cross-context behavioral advertising) or sell your Personal Information with other companies who do not provide services to us.
Reviews and Testimonials
If you provide a review or testimonial, we may post it publicly on our Sites or in other advertising material. By providing a testimonial, you give us permission to use it in any manner and for any purpose, including in marketing and advertising communications.
Other Important Privacy Provisions
Security
We recognize the importance of safeguarding the confidentiality of Personal Information from loss, misuse, or alteration. Accordingly, we employ commercially reasonable administrative, technical, and physical safeguards to protect Personal Information from unauthorized access, disclosure, and use. Even with these safeguards, no data transmission over the Internet or other network can be guaranteed 100% secure. As a result, while we strive to protect information transmitted on or through our Sites or Services, you do so at your own risk.
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate to respond to legal requests (including court orders, investigative demands and subpoenas), to protect the safety, property, or rights of ourselves, consumers, or any other third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with law.
Other Transfers
We may share Personal Information and Usage Data with businesses controlling, controlled by, or under common control with us. If we are merged, acquired or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Usage Data in connection with such transaction.
Links and Other Websites
Our Sites may contain links to third party websites, including social media platforms. Please be aware that if you access these links, you will be leaving our site. We encourage users to read the privacy policies of those sites, as we are not responsible for their content, links, or privacy procedures.
Children's Privacy
Our Sites and Services are not intended for individuals under the age of 18 and we do not knowingly collect Personal Information from such individuals.
California “Do Not Track” Disclosure
Do Not Track is a web browser privacy preference that causes the web browser to broadcast a signal to websites requesting that a user's activity not be tracked. Currently, our Sites and Services do not respond to “do not track” signals.
Updates
We may update this Privacy Policy in the future and will post any updates on our Sites. Updates are effective immediately upon posting. If you use our Sites or Activities after the update, you are agreeing to the updated Privacy Policy.
Contact Us
If you have any questions about this Privacy Policy, please contact us at hello@markmaker.xyz